McKinsey partnered with one of Southeast Asia’s largest B2B and B2C retailers, CP AXTRA Public Company Limited, the operator of Makro, to create a new B2B online platform—and provide crucial supply chain resilience for small businesses amid the pandemic.
On this page: Introduction | The opportunity | How it was done | The impact
Introduction
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How McKinsey partnered with CP AXTRA to build a new digital business
There are more than 350,000 restaurants, cafes, and hotels across Thailand, each requiring a constant supply of fresh and staple grocery items to keep their businesses running. Many of them shop at Makro, a well-known Thai wholesaler, to meet that demand.
The global pandemic has highlighted the essential role these wholesale suppliers play in society—and the opportunity they have, to accelerate their own digital transformations, build new e-commerce capabilities, and better serve customers.
When leaders at CP AXTRA Public Company Limited decided to make a digital transformation, they partnered with McKinsey to identify the right strategy, lead with technology, and ensure their transformation would endure.
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